Full Circle Marketing: The Untapped Potential of Mailers

Is direct mail outdated? Not even close.

Katy Klesitz breaks down how mailers can be a predictable and personal marketing channel when paired with the right strategy. From script development to list sourcing and CRM integration, this episode shows how direct mail fits into a modern, full-circle marketing approach. Real stories, smart systems, and a two-step process that bridges offline efforts with online success.

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